Bathroom Business School
After the organizers of the Frankfurt Kitchen & Bath Show announced that the 2021 show will be held online, into October, at least four more kitchen and home furnishing industry exhibitions announced the cancellation, postponement, shortening of the exhibition period or held in the “cloud”, including the Valencia Ceramic & Bathroom Exhibition, Kitchen & Bath USA, Building & Construction USA, Cologne International Furniture Fair, the United States of America, the United States of America and the United States of America. exhibition, etc. Epidemics in Europe and the United States rebounded at the moment, the impact of the epidemic on the global kitchen and bathroom industry will continue.
2021 Valencia Ceramic Sanitary Exhibition Postponed
At the beginning of October, the organizing committee of the Ceramic and Bathroom Exhibition in Valencia, Spain (Cevisama) decided to postpone next year’s show to May 24-28, 2021, about three and a half months later. The purpose of the postponement is to ensure that the show is held in a more stable environment, in order to assist exhibitors to exhibit normally, as well as to ensure that there is a certain number of visitors.
The organisers of the Valencia Ceramics and Sanitary Ware Show have revealed that the company has found that most of the major international trade shows have been cancelled in the wake of the outbreak, but many exhibitors still consider the Valencia Ceramics and Sanitary Ware Show to be an important sales and promotional platform. The decision to postpone next year’s show was made after it became clear that it would not be possible to hold it on the original date of February 8-12, 2021, given the development of the epidemic over the past few months.
According to the organisers, Valencia Ceramic & Bathroom 2021 will be the first comprehensive exhibition in Europe to bring together tiles, bathroom equipment, glazes, raw materials and fixings. And as a branch of the exhibition, the organizers will set up a special technical pavilion in the Spanish province of Castroon, dedicated to the innovation of the Spanish construction industry.
2021 US Kitchen & Bath Changes To Online Show
In mid-October, the Home Builders Association and the American Kitchen & Bath Association jointly announced that the eighth annual Design & Construction Week (DCW) will eliminate the physical exhibit in favor of an online format. As part of Design & Construction Week, the physical exhibit portion of Kitchen & Bath America 2021 (KBIS) is simultaneously being eliminated in favor of an online exhibit.
Bill Darcy, CEO of the Kitchen & Bath Association of America, organizers of the show, said the decision was the result of months of research with the Home Builders Association because ensuring the health of attendees, partners, exhibitors and staff was their top priority. Darcy said the online show, unlike the brick-and-mortar show, will bring new opportunities, which will allow exhibitors to reach some of the visitors who are unable to travel due to the outbreak.
It is understood that the U.S. Kitchen and Bath Show was founded in 1963, held every year around February, in recent years, the show has attracted Kohler, TOTO, Moen, Samsung and other industry giants, is the most influential professional exhibition of kitchen and bath products and equipment in the U.S. The 2021 U.S. Kitchen and Bath Show was originally scheduled for February 9 to 11, 2021, after changing to an online exhibition, all members of the American Kitchen and Bath Association are Registration to exhibit is free.
2021 U.S. Building & Construction Show Will Be Purely Online
With the cancellation of the 8th annual Design & Construction Week (DCW), the physical exhibition of IBS, one of the sub-expositions, was also cancelled and replaced by an online exhibition. IBS was founded in 1944, in the 1990s, with the continuous expansion of the scale, the exhibition gradually evolved into an international building materials industry event, has become one of the world’s largest building materials industry event, in recent years the exhibitors from the United States, Canada, Germany, France, China, Italy, Australia, Spain, Malaysia, South Korea and other more than 20 countries.
2021 Cologne International Furniture Fair Shortens The Exhibition Period
On 21 October, the organisers of the Kitchen & Kitchens trade fair in Cologne, Germany, announced that the show, which was scheduled to take place from 18 to 24 January 2021, will be cancelled and the related exhibition will be integrated into the International Furniture Fair Cologne (IMM). The International Furniture Fair (IMM) Cologne, which was scheduled to take place over seven days from 20 January 2021, has also shortened its duration to three days, while the exhibition will be held in a physical + online format. The organisers say that the Cologne International Furniture Fair will feature more compact on-site stands and a wealth of digital networks and display possibilities to power home furnishing companies in the new year.
Epidemic May Drive Rapid Growth Of Online Business In Kitchen And Bathroom Industry
Since the second half of the year, Europe and the United States repeated the new crown epidemic, a number of large global ceramic, bathroom, furniture exhibition has been cancelled, postponed or changed to online exhibition, including the Milan International Furniture Fair, Bologna, Italy Ceramic Sanitary Exhibition.
The biggest concern in the global kitchen and bathroom industry is the 2021 Frankfurt Kitchen & Bath Exhibition (ISH) was canceled. In September this year ISH organizers announced that the exhibition scheduled for March 22 to 26, 2021 was cancelled as a physical exhibition and replaced by a purely online exhibition. This was a decision made by the organizers following the successive announcements of the cancellation of the exhibition by companies such as Gao Yi and Hansgrohe.
However, for the display of sanitary products, it is not a bad thing for the exhibition to be held in online form. In the situation of repeated epidemics in Europe and the United States, through this approach, it will undoubtedly allow enterprises to reach more potential customers. In addition, through the online form of product display and promotion, but also to promote enterprises to carry out online business is beneficial, in line with consumer trends.
Some exhibition companies even take advantage of the online exhibition boom to explore emerging markets. For example, recently the organizer of the Frankfurt Kitchen & Bath Show revealed that the company held an ISH online exhibition in India from September 17 to 18, which attracted 48 exhibitors and 980 products and achieved good results. In recent years, India has been actively pursuing the toilet revolution, and the related exhibition also provided opportunities for global bathroom enterprises to enter the Indian market.
Obviously, online exhibition is not a bad thing, it has the advantages of low cost of exhibiting, data collation and long display time. At the same time, online exhibitions have the added advantage of helping companies explore new markets and customers. Although online exhibitions will co-exist with physical exhibitions, it is clear that online exhibitions have more potential for growth, expansion and cross-border integration in terms of future trends.