Bathroom Business School
This article is based on the industry report released by the Aowei Cloud Network
A few days ago, the third-party data platform AVC released a summary report on the H1 Chinese real estate market for finely decorated sanitary ware in 2021.
AVC monitoring data shows that in the first half of 2021, the number of newly opened projects for finishing was 1,490, a decline of 8.9% year-on-year. Its size was 1,237,500 sets, down 12% year-on-year. As a standard product in the refined decoration market, the market size of bathroom accessories and the large market remain consistent. Considering the continued increase in strict control policies in the second half of the year, the market is expected to rise little in the second half of the year, and the transition will be smooth throughout the year.
In the first half of 2021, the supporting scale of toilet, washbasin and shower was 1.234, 1.234 and 1.232 million sets respectively. The decline in scale is on par with the decline in the refined large. Among them, Kohler ranked first in the toilet, washbasin, shower alone brand.
Specifically, in the share of the toilet, Kohler ranked first with 36.1% share. TOTO’s share was 12.3%, ranking second. Avanosei, a brand owned by Country Garden, ranked third with a share of 8.7%.
The demand for smart toilets is high and the configuration rate has increased to 27%. AVC (AVC) monitoring data shows that in the first half of 2021, the matching scale of smart toilets in the real estate finishing market was 334,000 sets, an increase of 41.4% year-on-year. Its matching rate was 27%, up 10.2 percentage points from the same period last year. Its future prospects are promising.
The top three intelligent toilet land are also Kohler, Avanosei and TOTO. their shares are 24.6%, 23.5% and 15.9% respectively.
In the washbasin, Kohler accounted for 33.6%, ranking first. Avanosei’s share was 12%, ranking second. TOTO’s share was 8.9%, ranking third.
Kohler showerheads ranked first with a share of 26.8%, Moen ranked second with a share of 18.4%, and TOTO ranked third with a share of 7.9%.
The counter trend growth of bath configuration. In the first half of 2021, the matching scale of bath bombs in the real estate finishing market was 929,000 sets, 6.1% year-on-year. Its matching rate was 75.1%, an increase of 12.8 percentage points over the same period last year.
From the perspective of brand competition pattern, the concentration of bath bombs brands in the finishing market is high. The top five brands have a combined share of 60.5%. Opple’s share was 23.3%, still at the top, Mingzu’s share was 12.6%, ranking second, and Opple’s share was 12%, ranking third.
Bathroom cabinets are dominated by customization. In the first half of 2021, the size of the bathroom cabinet package was 1.208 million units. Its allocation rate increased slightly from the same period last year, reaching 97.7%. From the perspective of bathroom cabinet brand competition, customized products occupied nearly 60% of the bathroom cabinet market, reaching 57.7%.
Country Garden’s Modern Chikumi topped the list with a 7.1% share. Oppein ranked second with a 4.7% share, and Zbom ranked third with a 3.8% share.