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Hansgrohe, TOTO, Kohler, Hegii, AXENT, ARROW, Dongpeng, Huida, Rifeng, R&T, SHKL… Latest Updates

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1 Bathroom Brand Major Events NEWS

The 2026 Milan Furniture Fair is About to Open, AXOR Will Debut Personalized Luxury Bathroom New Products

From April 21 to 26, the highly anticipated Milan International Furniture Fair will open as scheduled. Milan will once again become the focus of the international design and architecture field, transforming this fashion capital into an inspirational hub for international architecture and design. On this grand occasion, the Hansgrohe Group officially welcomes its 125th anniversary celebration. The Group will infuse its four core genes of “technology, design, innovation, and sustainability” into the appearance of its luxury kitchen and bathroom design brand AXOR at this Milan exhibition. During the exhibition, AXOR will create a nearly 200-square-meter personalized luxury space within booth A35 in Hall 6, presenting three highlights: the new bathroom collection AXOR Archivio in collaboration with British design studio Barber Osgerby, the new bathroom collection AXOR Incava in collaboration with Italian design master Antonio Citterio, and the rich choices provided through the AXOR Signature personalization service.

Latest industry news update featuring major bathroom and sanitary ware brands including Hansgrohe, TOTO, and Kohler

 

4 TOTO Products Win 2026 iF Design Award

Recently, 4 products from TOTO won the international authoritative award “2026 iF Design Award.” The “iF Design Award” was founded in 1953 and is an international authoritative design award organized by “iF International Forum Design,” headquartered in Hanover, Germany. After rigorous review by a panel of renowned design and sustainability experts, in the product design category, G selection shower, AURORA, and WASHLET G5B received high praise; in the user experience (UX) category, TOTO Wellness UX received high praise. This is the 13th consecutive year TOTO has won an award, and also the first time it has won in the user experience (UX) category.

Bathroom and sanitary ware industry news featuring Hansgrohe, TOTO, Kohler, Hegii and Arrow brand updates

 

Kohler USA Launches Renovation Service

Recently, Kohler announced the launch of the “Reveal by KOHLER” service in the United States, which “simplifies the bathroom and shower renovation process through professional guidance and full-process professional installation.” Kohler stated that this service is offered through national dealers, “providing homeowners with a complete solution including design consultation, product selection, and white-glove installation services, which can be completed in as little as one day.” Kohler said that in conjunction with this launch, Reveal by KOHLER will collaborate with interior designer and TV personality Genevieve Gorder, who is known for her appearances on “Trading Spaces” as well as several HGTV and Netflix shows.

Latest industry updates from leading bathroom and sanitaryware brands including Hansgrohe, TOTO, and Kohler

 

Greater Bay Area Hegii Night Star-Studded Concert Hits with Excitement

On April 25, at the Foshan Nanhai Sports Center, the [Renewing China Tour · Enjoying This Moment] Greater Bay Area Hegii Night Star-Studded Concert will officially begin. This musical extravaganza, where over 20,000 people gather through song, will become an important chapter in Hegii’s 2026 “cultural tourism + music” dual IP activities. This is not only a musical extravaganza, but also a city cultural experience empowered by the dual IP of cultural tourism and music. Music, interaction, and quality lifestyle scenes blend together here, making this event a fresh experience that responds to the national “Three New Consumption” policy and integrates new business formats, new models, and new scenarios. As Hegii’s flagship annual event with super-large scale, super-high specifications, and super-strong influence, 9 powerhouse singers from across the Greater China region gather in the Greater Bay Area, allowing the entire Bay Area to embrace the highlight moment of this spring in the rhythm of music.

 

AXENT Honored as Top 3 Preferred Brand for Top Real Estate Developers’ Premium Decoration Projects/High-End Projects

Recently, AXENT, with its outstanding product strength and engineering delivery capabilities, was certified on both lists of the “2025 Premium Decoration Market Annual Report” released by AVC Cloud Network, being honored as “Top 3 Preferred Brand for Top Real Estate Developers’ Premium Decoration Projects” & “Top 3 Preferred Brand for Top Real Estate Developers’ High-End Projects.” In 2026, AXENT will continue to partner with quality real estate developers and partners, continuing to promote the construction of good homes, creating smarter, more comfortable, healthier, and safer bathroom space experiences for users.

 

ARROW Home Reaches 2026-2028 Sanitary Ware and Hardware Strategic Cooperation with Greentown China

Recently, ARROW Home Group and Greentown Real Estate Group officially reached a 2026-2028 sanitary ware and hardware strategic cooperation. This strategic cooperation is the result of the alignment of philosophy and mutual strength between ARROW Home and Greentown China. In the future, both parties will give full play to their core advantages and achieve deep resource coordination: ARROW Home will customize high-quality, intelligent, and green sanitary ware and hardware products for Greentown’s projects, and provide full-process supporting services, helping to implement Greentown’s “good homes” standards; Greentown China will build a high-end living practice platform for ARROW Home, promoting continuous innovation and upgrading of its products in scenario applications.

Hansgrohe TOTO Kohler Hegii Enshi Arrow Dongpeng Huida Rifeng Reland faucet brand news update

 

Dongpeng Integrated Bathroom Holds Marketing Year-Opening Mobilization Conference and Awards Ceremony

From March 2 to 3, all members of Dongpeng Integrated Bathroom’s domestic marketing center gathered together to grandly hold the 2026 Dongpeng Integrated Bathroom Marketing Year-Opening Mobilization Conference and Evening Awards Ceremony. Facing the new opportunities and challenges of 2026, Chen Junfeng, General Manager of the Domestic Marketing Center, comprehensively deployed the core work for the start of the year. Retail focuses on store efficiency improvement and quality optimization, home decoration advances pilot breakthroughs and efficiency improvements, distribution drives new product launches and model innovations, marketing exerts efforts in brand upgrading and marketing innovation, and customer service deepens pilots and service improvements. Organizational incentive mechanisms are synchronously optimized.

Latest industry news on bathroom brands Hansgrohe, TOTO, Kohler, Hegii, Arrow and more

 

Huida Sanitary Ware Stunningly Appears at AWE2026, Unlocking the New Future of Sanitary Ware

On March 12, AWE 2026 grandly opened at the Shanghai New International Expo Centre. As the only participating brand in the sanitary ware industry, Huida Sanitary Ware stunningly appeared at Hall W2 with its “Smart Clean” technology and rapid kitchen and bathroom renovation strategy. With the new positioning as “the leader in intelligent health management terminals,” Huida deeply embraces AI technology, creating an all-dimensional sanitary ware feast of technology, experience, design, and strategy, redefining the future family intelligent health space.

 

RAK Ceramics 2025 Sales Approximately RMB 6.165 Billion

Recently, RAK Ceramics released its Q4 and full-year financial results for 2025. Sales in 2025 grew 1.6% year-on-year, reaching AED 3.28 billion (approximately RMB 6.165 billion). Among them, Q4 total revenue was AED 856.4 million (approximately RMB 1.6 billion), a year-on-year decrease of 1.7%. The annual gross margin increased to 40.0%, and pre-tax profit grew 19.9%, reaching AED 331.8 million (approximately RMB 624 million); among them, Q4 pre-tax profit grew 14.5% year-on-year, reaching AED 94 million.

Hansgrohe, TOTO, Kohler, Hegii, ARROW bathroom brands latest news and industry updates banner

 

Rifeng Sanitary Ware’s “Super Durability” Seizes the Spring Festival Traffic Peak

During the 2026 Year of the Horse Spring Festival, when CCTV’s Spring Festival Gala dominated the entire web’s traffic and public attention was highly concentrated on top content, Rifeng Sanitary Ware precisely leveraged the momentum, launching an online and offline combination punch with “super durability” as the core, achieving a brand breakthrough during the traffic peak period, allowing “super durability” to seize users’ minds. A New Year song landed on Weibo hot searches, an advertisement film dominated theater screens in four cities, and Rifeng Sanitary Ware converted the massive attention during the Spring Festival into brand assets, elevating “super durability” from a product label to an emotional symbol that protects the family, completing a brand expression that is warm and full of humanity.

 

R&T Signs Strategic Cooperation with Jinyu Tiantan Home Furnishing MALL

Recently, Jinyu Tiantan Home Furnishing MALL officially opened in the core area of Beijing. At this grand event marking the home furnishing industry’s comprehensive transformation from “single product sales” to “home life ecosystem services,” R&T joined forces with it, officially reaching a strategic cooperation. The two parties will conduct in-depth value discussions and capability complementation in directions such as “home life” ecosystem construction, age-friendly space creation, and existing home renovation and upgrading.

 

SHKL Holds 2026 Dealer Summit

From March 6 to 7, the SHKL 2026 National Dealer Summit with the theme of “Breaking Convention · Reaching Higher” was grandly held in the river city of Wuhan. Facing market uncertainties, SHKL members from all over the country gathered together as breakers, jointly opening a new era of high-quality development for SHKL.

 

2

Home Furnishing/Real Estate Major Events

NEWS

 

Midea Releases Whole-House Smart “Three Ones” Strategy

On March 10, Midea’s 2026 Whole-House Smart Strategy Conference with the theme of “Smart and Beautiful Vientiane” was held in Shanghai. At the conference, Midea officially released its whole-house smart “Three Ones” strategy, the self-evolving home intelligence agent MevoX, and whole-house smart series and scenario solutions. Zhao Lei, Vice President of Midea Group, introduced that the “Three Ones” strategy is centered on one home appliance network, one family AI brain, and one open platform. The strategy is based on the MevoX intelligent agent with advanced reasoning and memory capabilities, and based on this, it has built the Home Smart Navigation System MIA 1.0 to achieve unified scheduling and decision-making for whole-house equipment.

 

Hettich’s 2025 Fiscal Year Sales Reach EUR 1.4 Billion

Recently, hardware fittings manufacturer Hettich Group announced its 2025 fiscal year results. Hettich’s 2025 turnover reached EUR 1.4 billion (approximately RMB 11.18 billion), with a nominal sales decline of 2% year-on-year, but excluding exchange rate effects, turnover remained flat with the previous year. International business outside of Germany accounted for approximately 79% of total sales. As of the end of 2025, the Hettich Group had approximately 8,200 employees worldwide, of which approximately 3,900 were domestic employees in Germany. The Group’s total investment in 2025 reached EUR 87 million, with funds mainly invested in innovative R&D, production and logistics system construction, and targeted expansion into global regional markets.

Bathroom and kitchen fixture industry news roundup featuring Hansgrohe, TOTO, Kohler, Arrow and other brands

 

Hagle Group Plans to Invest 2 Billion to Expand Production and Build New Base

On March 10, Hagle Group Co., Ltd. issued an announcement that, in order to further implement the company’s future development strategic plan, expand the capacity of advantageous products, and enhance comprehensive strength, the company plans to bid for a parcel of industrial land in Phase II of Shunde High-tech Zone, Foshan City, Guangdong Province, and invest in the construction of a new production base project. The starting price for the land use rights auction is RMB 252 million, and the total project investment is expected to reach RMB 2.018 billion. Hagle stated that the planned new investment project is tentatively named “Hagle Base Construction Project,” with the construction content focused on structural metal product manufacturing and the furniture manufacturing industry as the leading industries.

 

Oriental Yuhong Announces Product Price Increase

On March 10, Oriental Yuhong Civil Building Materials Co., Ltd. issued a product price adjustment letter. In view of the continuous rise in raw material prices for various product categories recently, in order to ensure stable product quality and customers’ long-term interests, the company has decided after research to increase the prices of grout, waterproof coatings, back glue, reinforcers, asphalt products, and other products. Notice is hereby given in advance, please make corresponding preparations. According to the price adjustment letter, the price adjustment ranges for the products involved include: 1. Grout up 10%-20%; 2. Waterproof coatings up 5%-10%; 3. Back glue up 10%-20%; 4. Reinforcers up 5%-10%; 5. Adhesive products will be adjusted at any time according to changes in raw material prices; 6. The adjustment range and timing of asphalt products will follow the requirements of the controlling group; 7. Other products up 10%-20%. The price adjustment will be officially implemented on March 25, 2026.

 

3

Industry / Policy Trends

NEWS

 

Chaozhou Issues New Ceramic Industry Policy, Striving to Surpass 100 Billion in Total Output Value by 2028

On March 9, the Chaozhou Municipal Bureau of Industry and Information Technology issued an announcement publicly soliciting opinions on the “Action Plan for Enhancing the Core Competitiveness of Chaozhou’s Ceramic Industry (2026-2028) (Draft for Comment)” and “Several Measures to Strengthen the Foundation and Supplement the Chain of Chaozhou’s Ceramic Industry (Draft for Comment).” Among them, the “Action Plan” proposes to strive for, by 2028, the total industrial output value of the ceramic industry to exceed 100 billion, with the market share of smart bathroom fixtures exceeding 50%. Specifically, it includes five major actions: AI empowerment, growing the industrial cluster, standardizing market order, strengthening factor guarantees, and building the “China Porcelain Capital” brand. The “Measures” propose fourteen specific measures around strengthening AI basic elements, creating transformation benchmarks, promoting technical breakthroughs, encouraging equipment renewal, accelerating park agglomeration, cultivating quality enterprises, promoting green transformation, and standard construction.

 

Wuhu Municipal Market Supervision Bureau: A Batch of Ceramic Cartridge Faucets Failed Spot Checks

On March 9, the Wuhu Municipal Market Supervision Administration of Anhui Province issued a notice on the public service of delivery of the 2025 annual product quality supervision spot check inspection results. The notice stated that in 2025, the Wuhu Municipal Market Supervision Administration organized municipal supervision spot checks on products such as fire emergency lights, and mailed “Product Quality Supervision Spot Check Result Notices” to the nominal producers of the products being inspected. Due to incomplete information on some nominal production addresses, lack of valid contact information, and refusal to sign, the relevant documents could not be delivered normally. This involves a batch of ceramic cartridge faucet products. Its nominal production enterprise is Yuyao Lubu Junchen Sanitary Ware Factory, with non-conforming items being surface corrosion resistance performance and load resistance.

 

AWE2026 Officially Opens

On March 12, the 2026 China Home Appliances and Consumer Electronics Expo (AWE 2026) opened in Shanghai. This year’s AWE gathered more than 1,200 domestic and foreign companies, with an exhibition area of over 170,000 square meters. Participating companies include Huawei, Tesla, BYD, Haier, Hisense, TCL, Gree, Skyworth, Changhong, and other leading enterprises in various industries, as well as several sanitary ware enterprises.

This is Kitchen & Bath Headlines Issue No. 3337 
P.S. Reprinting requires authorization from “Kitchen & Bath Headlines” with the source indicated
To view previous content, please click [Read Original] to enter the list

 


Originally published in WeChat by chuweitoutiao on 2026-03-14. Translated and edited for English-language readers.



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